Why QR (and NFC) are good for business
Have you ever scanned a QR code? If the answer is yes, you are not alone. In the US in  June 2011, over 14,000,000 QR code scans occurred!

This plot from Google Insights shows how interest in QR codes has risen extremely quickly over the last few years. QR codes (and NFC) are great tools you can use to engage with your customers. In this post we’ll look at why you should use QR, best practices and how to run a great QR campaign.

QR codes QR code generator

Smart phone use has skyrocketed over the last few years. Hubspot has put together a great set of slides with some interesting facts. Here’s a couple; 91% of adults have their phones within arms reach 24/7. There are 5x as many mobiles in the world as PCs. 50% have scanned a QR code, 18% have purchased afterwards. With the world turning mobile having a mobile marketing strategy is extremely important.

QR codes (and NFC tags) are excellent tools that you can use to engage with your smartphone toting audience. It’s all about the ease of access to digital content. Running a search or typing in a URL on a smartphone can be extremely frustrating, especially while you are out and about. Scanning a QR code or tapping on an NFC tag is a much simpler option.

QR code use

Picture from 50 Mobile Facts

Engaging with your audience using QR codes is an excellent idea but some thought needs to be put into the landing page or digital experience on the other side of the scan. Companies typically use QR codes to provide more information about a product or service, give out a deal or coupon or solicit some form of social media interaction such as a Facebook check-in or Tweet.

We’ve compiled a list of the most important things to remember when using QR codes.

  1. The code needs to be easy to scan! They are not well suited for moving targets such as buses. They need to be large enough to scan from a typical vantage point and the contrast ratio between the code and the background should be high, we’ll post on this in the coming weeks.
  2. Create an exciting call to action. People are most tempted to scan when they are offered a deal, discount, coupon. Less people will scan for more information and very few will scan a blank QR.
  3. The landing page is as important as the call to action. Make sure the content is optimized for mobile and engaging otherwise you will quickly loose them.

Here’s a great example of a well designed QR campaign from our friends at Nexba Ice Tea. It has a clear call to action, the QR has great contrast and is big enough to scan.

Generating a QR code is simple, there are many tools on the web we even have one.

If you are serious about running QR campaigns for your business give our ‘safe QR’ generator a try. You can use it to generate up to 5 QR codes for free and has some great features.

  1. A shortened URL is used resulting in a less complex QR code which is easier to scan.
  2. You can change the landing page for the QR code at any time, its not fixed.
  3. Track all the scans that your QR code gets, this is great for optimizing your campaign and seeing how well it’s going.

Good luck with your mobile marketing!

About Swyp It

Swyp It is a global provider of NFC solutions. We’re continually looking for tech savvy brands who want to experiment and explore the NFC space, send us an email if that is you!

NFC - Payment driven but it’s the other applications we are excited about!

NFC is being promoted as a secure wireless payment technology and this is the primary reason it’s making its way into many smartphones - 1 Billion by 2016 - but the applications for this technology are far greater than payments. As small business owners, brands and digital agencies, it’s these other applications that you should be getting excited about! Think tap for content, tap for social media, tap for; deals, coupons and games. The limit is your creativity.

In this post we’ll explore the different ways that NFC technology can be implemented and look at some of the most exciting use cases.

Before we start, it’s critical to understand the different ways an NFC system can be deployed and the associated infrastructure requirements.

1) NFC readers (initiators) are deployed

In this scenario powered NFC readers are deployed. Users are given passive tags (targets) and tap them on the reader. A good example is NFC payments. EFTPOS terminals have a built in NFC reader (pay pass) and the customer has an NFC tag (credit card or mobile phone). 

Other examples include NFC enabled events where guests are given wrist bands with NFC and asked to use them for access control, payments, social media etc.. 

Typically the infrastructure requirements and costs are high for these scenarios. Powered NFC readers need to be deployed, software needs to be setup and administered. Exciting applications exist, they are just more specialized. We’ll cover them in another post.

2) NFC tags (targets) are deployed

In this scenario, passive tags are deployed and we rely on the user having an NFC reader - either a smartphone or tablet with internet connectivity. Users are able to read the tags by tapping on them and an associated action is taken. Typically opening a link, opening an app or running a custom (user defined) action on their device. 

An example is giving users access to digital content on their device through the browser after tapping on a tag. The digital content could be a Facebook page, Twitter page, mobile website, product information, even a deal or coupon.

Why is this so exciting? Three reasons: information, experience and engagement.

1) Information - give your customers more information about you - e.g. product information, your menu, opening hours…

2) Experience - you have access to an awesome multimedia device, high resolution with a great display, all they need to do is tap, it’s win, win. Give them a great experience.

3) Engagement - Engage with your customers, increase the interaction you have with them - e.g. signing up or connecting on social media

The most exciting thing about these applications is the low cost and ease at which you can enable them. For example, we have smart social media stickers available now (get some). We’re trialling a mobile site creation tool with some early adopters (contact us if you want to get involved) and have plans for deals and coupons in the pipeline.

Your customers are your best sales people and social media is one of the lowest cost advertising platforms you have so make it easy for them to like, tweet or share your company or service! 

For more information about NFC, take a look at these links

About Swyp It

Swyp It is a global provider of NFC solutions. We’re continually looking for tech savvy brands who want to experiment and explore the NFC space, send us an email if that is you!

SwypIt Australia (HQ)

    (02) 8005 6714

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